
COURSE OUTLINE
The Certificate in Sales & Marketing Management is a comprehensive program crafted to provide students with the knowledge, skills, and strategic insights necessary for success in the dynamic and competitive field of sales and marketing. This program integrates theoretical foundations with practical applications, ensuring that graduates are well-prepared to tackle the challenges and opportunities of the contemporary business landscape.
- Introduction to Sales and Marketing
- Consumer Behavior
- Sales Techniques
- Marketing Research
- Digital MarketingConsumer Behavior
The Leadership and Management Institute has 3 Semesters per year with Exams written in March, July and November after every semester. Exam fees are included in tuition fees. The final exam result matrix is structured as follows, Assignment 20% Examination (Essay based questions) 80%








